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In email design many people think about graphics & bolding of capital letters to get maximum impact but actually that is not all true. Just think about the email you received is full of marketing material stuff. To make good impact on your marketing campaigns you need to go in shoes of the person who are receiving emails. To make your point keep your email content short & to the point the title should be relevant & to relevant. The first thing you have to ensure is visitors open the email & check your products or offers. Email body should not have any graphics or lengthly contents. Make sure design is consistent & resemble your campaigns you have created. Before you start writing & sending emails you should think about the message you are sending. Understand what type of composition your customers will be interested in. Carefully choose the font you would like to read & understand. Attention should be given to subject line & adequate spaces in the bo...

1. Ask a question. One of the best ways to get a reader's attention is to ask a question. But like a trial lawyer questioning a witness on the stand, make sure it'll get you the response you're looking for. "What's the best way to grow your business?" is a great subject line for business owners. After all, what business owner wouldn't want to grow his or her business? Or let's say you run a health club. An e-mail with the subject line, "How can you lose 5 pounds in one month?" would certainly be compelling. It's important your question be relevant to your audience.  http://highmajorscoop.com/ 2. Be a tease. A clever subject line can be enticing. When it's done right, reader curiosity is piqued. They want to know more--and they'll open your e-mail. Writing a teaser-style subject line requires some creativity, and your content needs to deliver. A company that sells high-definition TVs could use the subject line, "You'r...

Find the Right Contact Person Be sure to research the companies you'll be contacting; figure out who the decision maker is in each case. This ensures that the right person is reading your email rather that someone who isn't in a position to make any decisions. Remember that the decision maker isn't always the President or Chief Operating Officer. This is especially true for larger companies, but also applies for different types of businesses. However, you don't want your email to wind up in a general email account. Change Your "Sender" Research conducted on B2B email marketing best practices shows that the Sender of the email is tremendously important. Essentially, B2B marketing is between decision-maker to decision-maker. Send your email marketing campaign from the CEO or President of your company rather than from a general email address. By making this simple change, you're increasing opens and actions. Create a Compelling Subject Line If...